Belle & Beau Aesthetics

Belle & Beau Aesthetics is a medical spa in Granada Hills. The website brief called for a place to explain treatments and products and give prospective clients a way to request an appointment. Someone arriving from a promotion needed to recognize the practice and understand what to do next.

The project also included visual identity and promotional design. That gave us a way to connect the materials a visitor might see before visiting the website with the pages they would use to explore treatments.

The butterfly was designed around beauty and renewal. Its outline forms a distinct visual cue that appears in the website navigation and carries over to business card layouts, storefront artwork, and promotional creative. The appointment action has its own role in the website design, with a separate treatment link for people still comparing their options.

The archived homepage illustrates this distinction. It introduces the practice and names treatments including laser hair removal, Botox, and microneedling. From there, a visitor can explore the services or move toward an appointment request.

That pairing serves visitors at different stages. Someone following up on a promotion can go straight to the appointment path. Someone comparing the practice’s offering can stay with the service information and return to the appointment action when ready.

The work included the butterfly identity, custom website design and development, service and product pages, and an appointment request form. The archive also contains business card layouts, storefront artwork, social content, and advertising creative. The promotional card shown here illustrates an application of the original mark.