Express a name and a profession in one mark
Alfred Hakvardian is a hairstylist in Glendale. The brief was to design a personal logo that people could associate with his name and his work. A single mark needed to carry both ideas so it could stand on its own on a small application.
Work the scissors into the letter A
The design combines the first initial of Alfred’s name with the silhouette of scissors. The circular handle and long blades give the eye a cue to the craft. The overall shape still reads as a monogram, so a separate illustration is unnecessary.
The stationery exploration puts the mark on black and white surfaces. It shows how the outline can do the same work in light and dark versions, without relying on a separate brand color to make the idea recognizable.
Present the personal logo in context
The project produced a custom logo and design mockups. The archived stationery and the business card presentation show two ways to give the monogram room on a small surface. The card is an illustrative application of the original logo.
